Up to 95% of everyday decisions are determined by emotional mechanisms that occur at the unconscious level.
Daniel Kahneman, Nobel Prize winner
for economics in 2002
The power of the
subconscious
If you do not know the true interests and decision-making mechanisms of your counterparts, it will be difficult for you to be successful on the market.
Together with business and science, we have succeeded in decoding the true reasons behind our orientations. With the help of AI and the neuroscientific methodology MetaMotivation, we can show companies potentials and solutions that were not visible until now.
It’s time to focus on
what really matters.
The power of AI and MetaMotivation makes visible what really matters
ARTIFICIAL INTELLIGENCE
Uncovering Association Networks. What do we associate certain topics and brands with, and what emotions are they related to?
METAMOTIVATION®
Uncovering the subconscious motive structures of us humans. With this we learn how we orient ourselves, how we choose and how we buy. With this methodology we discover, create and measure strategic directions and actions.
Application areas
AI & MetaMotivation®
ANALYSIS
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Topics, market and brand perception analysis and evaluation
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Competitor analysis
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Analysis of motive structures categories, industries, target groups
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Comparison of strategy: should / is
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Recommendation for action to sharpen positioning and brand perception
EVALUATION & ASSESSMENT
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Business strategy
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Market entry strategy
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Brand experience & communication
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Consumer Engagement
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Brand & Category Guidelines
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Brand Management
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Brand Asset Management